Year: 2010
Client: Church & Dwight
Product: Trojan® Fire & Ice®
Agency: The Joey Company
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:30 TV "Kinda Like a Thrill Ride"
Director: Michael Engler
Writer: Tim Donakowski
Creative Director: Mesh Maktal
Role: Art Director & Designer
Kinda Like a Thrill Ride from Raymond Forbes on Vimeo.
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Year: 2009
Client: Church & Dwight
Product: Trojan® Ecstasy™
Agency: The Joey Company
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:30 TV "Can't Wait"
Director: Michael Engler
Writer: Owen Cooney
Creative Director: Jim Trowell
Role: Art Director & Designer
The “Can’t Wait To Get it On” campaign for the Trojan Ecstasy condoms aimed at normalizing the discussion of condoms and safe sex by making it public, as well as placing the woman in the center of this conversation. In the campaign, it was important to highlight the product's revolutionary new design that lets you "feel the pleasure, not the condom". I worked as the Art Director and Designer under Creative Directors Joey Cummings (CEO) and Jim Trowell.
Can't Wait from Raymond Forbes on Vimeo.